Iannuzzi's Group

Physics for the social sciences

In collaboration with Dr. Maurits Kaptein (Tilburg University) and Mr. Robin van Emden (freelancer researcher), we are investigating whether one can adapt lock-in amplifier techniques to extract information on the average decision making process of a group of people out of the noise generated by the individual preferences of those people.We have already conducted two studies on the so-called decoy effect and on the concept of beauty, both of which proved to be successful.